It is very much important for the owner of websites and blogs to uphold the bounce. The more your information is persuasible, the less you will face the bounce rate. For all those beginners who don’t know what bounce rate is and how to decrease it, then they must have to read this article.
What is Bounce rate?
It describes the number of visitors to a particular website who navigate away from the site after viewing only one page. It means these visitors only once opened a page of your website. With the help of Google Analytics, you can easily find the bounce rate, which represented in the percentage, and it is used to bring out website traffic analysis.
However, from the above information, you might have an idea that the very much high percentage of bounce rate on your website is not suitable for you. This situation tells you that the visitors unhappy with your website. it is not a satisfactory condition for your online business. Your website is the most important thing for you because it links up a relation between you and your clients. The website or blog should be more attracting to your visitors rather than forcing them to leave without taking their first experience itself.
How to find the Bounce rate in Google Analytics?
Following steps to find the Bounce rate in Google Analytics:-
There are following steps to find the bounce rate in Google Analytics platform.
Step 1: Firstly, you have to Sign-up for Google Analytics and then select the website for which you want to analyze the bounce rate.
Step 2: Select the Audience Overview option on the page to see the bounce rate of your website.
Step 3: Now select the metric Bounce Rate, which will be seen with other metrics like Pageviews, Unique Pageviews, etc.
Step 4: To view the bounce rate of different pages, select the Behavior -> All Pages.
Step 5: You can also see the bounce rate as per the different periods by selecting the period.
(1) If you want to find out which page have higher or lower bounce rate:
Behavior > Site Content>All Pages > Bounce Rate
(2) To find out what type of traffic has the lowest bounce rate:
Acquisition > All Traffic > Channels > Bounce Rate
(3) To find out which traffic mediums have the lowest bounce rate:
Acquisition > All Traffic > Source/ Medium > Bounce Rate
(4) To find out how your AdWords campaign is working in terms of bounce rate:
Acquisition > Campaigns > All Campaigns > Bounce Rate
How to decide if the bounce rate on your website is moderate or not?
There are a lot of websites that have bounce rates between 26% to 70%. Therefore, you can decide the percentage(benchmark) of the bounce rate of your website in the following manner:
1) 26 % to 40% Excellent
2) 41% to 55% Roughly Average
3) 56% to 70% higher than the average
4) Above 70% Poor
Is your website performing excellently?
Or does it fall under 41% to a higher percent of bounce rate range?
Let us now learn how you can quickly decrease the bounce rate of your website.
Content should be readable and accessible.
The first reason that your visitors don’t sustain on your website is poor content delivery. The format that you have used might not be a readable one. Notably, you have to avoid large paragraphs of texts on your website and have to put some images in between, so it will not scare your readers. In the above example that the text used is readable, but the formatting and font are not pleasurable.
Only having a suitable format will not help your website. It should also support your visitors properly and fulfill their needs. The navigation of a website through links, buttons, and other engaging elements should direct appropriately. The second form of a button, clearly indicates that it is a clickable link.
Provide helpful internal links
Providing helpful Internal links will help to reduce bounce rate and is also a worth strategy for SEO. But, it is said that excessive things are harmful. So, instead of linking word on your web page or linking every other sentence, you should have to attach only the information which is helpful and suitable for the readers. Before linking anything, make sure that clicking on that should take the reader to something useful because if you attach too many hyperlinks, it will more annoying for the readers.
If you correctly want to use the internal links, you can put the links in the header section of a website. It will help readers to reach to their page. You might have heard of a “fat footer” that includes the organized links. It is the appropriate way to design the web page footer. Recently, I have come across an excellent example of such footer on Rankraft website, so I thought of sharing it with you.
Avoid more pop-ups
Pop-ups can be useful if it displayed once or twice during the visitors,’ but if it’s more, then it can reduce your visitors. A lot of visitors complain that the irrelevant pop-ups disturb their reading, and they are compelled to leave the site. Some site owners use pop-ups very aggressively that those keep on appearing at every second on their website. It only departs for your visitors.
Sometimes, pop-ups can be helpful, but only if it is appropriate and relevant to you. You can have one pop-up for your newsletter. It generates the interaction model between the visitor and your site. These kinds of one or two relevant pop-ups are helpful to both.
The above form of the pop-up is an annoying one, which gives a bad user experience to your visitors.
Make Call to Action
You should have to avoid using the call to action every time to all the pages. And have to try different formats and different messages to all. E.g., you can put the “sign up for newsletter” or “30% discount on web host” kind of call to actions on your site. Such types of CTAs have massive chances of getting conversions
Improve the website brand by opting for the following techniques.
(1) The loading speed of the website:
In 22 seconds, your website should fully load on mobile. Mobile phone users leave the site if it takes more than 3 seconds to load a web page. So that, you can decrease the size of the images, eliminate unnecessary use of scripts and also, deactivate the less useful plugins.
(2) Add Good-quality videos to your blogs:
The high quality of videos can engage your visitors for a long time on your website
(3) A/B testing:
You have to analyze the behavior of your audience through the A/B testing. It will help you to serve them the information and the content for what they are looking for.
So now, you understand how the bounce rate of your website increases or decrease.
But have you ever think that why sometimes a single page visit on your site is not count in the bounce rate?
Let’s see such scenarios when the visit doesn’t lead to a bounce rate.
Scenario 1: Event tracking code
In this case, if a visitor lands on your web page and hits on an event that is being tracked by the event tracking code, and then the visitor leaves the site without searching other web pages. For example: Suppose, if a visitor opens your website and clicks on the video. When he clicks the ‘play’ button, and then you can track that event through an event tracking code. So, Google doesn’t count it as a single page visit. As the Google Analytics tracking code makes one GIF request, and the second GIF is made by the event tracking code (to track the record of how many times the video button pressed).
Scenario 2: Social Interactions Tracking
In this scenario, a visitor opens your page and hits on a social media event that gets tracked by the social interaction analytics tracking code. Then the visitor leaves a web page without browsing for more web pages. For example: If, a visitor visits on your blog post, and he reads it and shares it via a social sharing (which gets tracked) and then leaves the website. In this case, also, two GIFs are sent to Google Analytics during the session.
Thus, you have to keep these two scenarios in mind while designing your website to decrease the bounce rate.
Implement these tactics on your website and reduce its bounce rate. Remember, if the visitors stay on your site for a longer period, then it may lead to high conversions.
Also, read our previous blog- Structured Data SEO Opportunities & Schema Mark-up